Privacy Policy and Cookie Notice

Effective from: 1 August 2026

1. Who processes your data

The controller is:

GOOD Collective s. r. o.

Sasinkova 2634/3, 811 08 Bratislava – Staré Mesto

Slovak Republic

Company ID (IČO): 44 450 966

We process personal data of visitors to www.europeanhighways.eu in accordance with Regulation (EU) 2016/679 (GDPR) and Slovak Act No. 18/2018 on Personal Data Protection.

You have no user account on this website, you buy nothing from us, and you do not need to give us any data. We process only what is necessary to run the site, plus whatever you consent to.

2. What data and why

a) Technical operational data (server logs)

Data: truncated IP address, date and time of access, URL visited, browser and operating system type, browser language, referring page.

Purpose: ensuring the operation, security and stability of the website; protection against attacks and abuse.

Legal basis: legitimate interest (Art. 6(1)(f) GDPR) in the secure operation of the website.

Retention: for as long as necessary to ensure the operation and security of the website, as a rule no longer than 90 days, after which the records are deleted automatically.

b) Strictly necessary (technical) cookies

Data: session identifier, stored language preference, record of your choice in the cookie banner.

Purpose: basic site functionality and remembering your cookie choice.

Legal basis: necessary to provide the service you requested — no consent required (Section 109(8) of Slovak Act No. 452/2021 on Electronic Communications).

Retention: until the browser is closed; we keep the record of your cookie choice for no more than 13 months, after which we ask you again.

c) Advertising cookies and personalised advertising (Google AdSense)

We display advertising on this website through Google AdSense. Google and its advertising partners may store and read cookies and similar identifiers on your device in order to show you more relevant advertising, measure its performance and prevent fraud.

Data: advertising identifiers in cookies, IP address, approximate location, device and browser information, browsing history on this and other sites in the Google advertising network.

Purpose: serving and measuring advertising; funding the operation of the website.

Legal basis: your consent (Art. 6(1)(a) GDPR), obtained via the cookie banner and withdrawable at any time.

Google's role: for personalised advertising, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) acts as a separate controller. Information on how it handles your data:

https://policies.google.com/privacy
https://policies.google.com/technologies/partner-sites
List of advertising partners: https://support.google.com/admanager/answer/9012903

Retention: as set by Google, typically up to 24 months from your last interaction.

d) Traffic analytics

We measure traffic using the analytics tool built into the Macaly platform, which is technically provided by PostHog, Inc. (USA).

Data: IP address, pages visited, visit duration, device and browser type, language, traffic source, analytics identifier stored in a cookie.

Purpose: to see how many people visit the site, which language versions and countries are most used, and to improve the site accordingly.

Legal basis: your consent (Art. 6(1)(a) GDPR).

Retention: as set in the analytics tool, no more than 14 months.

3. Transfers to third countries

Part of the processing takes place on servers outside the European Economic Area, in particular in the United States:

hosting and analytics — our platform provider uses cloud infrastructure and analytics services based in the USA (for example Amazon Web Services, Cloudflare, Vercel, PostHog)
advertising — Google also processes advertising data on servers in the USA

These transfers are covered by the European Commission's adequacy decision on the EU–U.S. Data Privacy Framework, in which the relevant providers participate, or alternatively by Standard Contractual Clauses approved by the European Commission.

If you do not allow advertising and analytics cookies, your data is not transferred to third countries for those purposes. However, the basic technical transfer involved in delivering the site via a CDN cannot be switched off — it is necessary for the page to load at all.

4. Who we share data with

LANGTAIL.COM s.r.o. (Macaly platform), Záhřebská 562/41, Vinohrady, 120 00 Prague 2, Czech Republic, ID No. 198 68 987 — hosting, site operation and analytics, acting as a processor under a data processing agreement pursuant to Art. 28 GDPR. This provider engages further subprocessors; the current list is published at https://www.macaly.com/dpa
Google Ireland Limited — advertising (separate controller)
Google Ireland Limited / Google LLC — consent management tool
public authorities, where required by law

We do not sell your data and do not use it for profiling with legal effects or for automated decision-making.

5. Your rights

Under Art. 15 to 22 GDPR you have the right:

of access to the data we hold about you
to rectification of inaccurate data
to erasure ("right to be forgotten")
to restriction of processing
to data portability
to object to processing based on legitimate interest
to withdraw consent at any time — without affecting the lawfulness of processing before withdrawal

To exercise your rights, e-mail info@goodcollective.sk. We will respond within one month.

Complaints: if you are not satisfied with how we handle your request, you may contact the supervisory authority:

Office for Personal Data Protection of the Slovak Republic, Hraničná 12, 820 07 Bratislava 27, www.dataprotection.gov.sk

You may also contact the supervisory authority in your country of residence.

6. How to change your cookie settings

You can change your choice at any time:

by clicking "Cookie settings" in the site footer
in Google's personalised advertising settings: https://adssettings.google.com
by deleting or blocking cookies directly in your browser (this may affect site functionality)

7. Security

The website is served over an encrypted HTTPS connection. We have implemented appropriate technical and organisational measures to protect data against unauthorised access, alteration or destruction.

8. Children

This website is not intended for children under 16 and we do not knowingly collect any data from them.

9. Changes to this policy

We may update this policy. The current version is always available at this address, and we will notify you on the site of any material changes.